This time last year, I took a huge leap of faith, deciding it was time for me to set up my own brand. One year on I can happily say, its the best move I ever made! The main thing I wanted to gain from this was to be able to dedicate my time to each client individually and to have better work/life balance. Managing my own diary means I can enjoy the time I spend on each garment without having to rush. I can juggle appointments to still allow me to take my son to football every week, enjoy more events and try to fit in the odd round of golf too.
Business can be fun, I love where my trade takes me. I get to meet some of the most interesting people and get taken to some wonderful places. Even after 25 years I still get the same buzz from tailoring. Running your own company is much harder if you don’t enjoy what you do. My best advice to anyone starting up solo is to know your ‘why’ and stick to it. Learn your trade inside out, understand what makes you different and unique in your field and focus on cementing that as your mantra with every choice you make. I couldn’t have done this 10 years ago, timing is everything and if you try to run before you can walk, you will undoubtedly hit a wall.
Sure, some mistakes have been made over the last year on the business side but the tailoring I know inside out so I was always confident on that front. We have stripped the company right back to basics with a sole focus just on pure bespoke and a conscious effort on the all finer details, pristine hand sewing and structural elements of tailoring. No stitch goes unnoticed and nothing leaves the workshop unless it is exquisite. Hardly any of my pieces need to be altered, due to the extra time I can spend with clients, maintaining quality and accuracy to my patterns and fittings. We have also ensured we remain eco friendly and ethical by having zero waste in the workshop.
Thank you to my very talented team. There are thousands of tailors out there but I am being super selective, my team must have the same standards and passion as I do about tailoring. I have selected only a handful of people I believe truly to be the best in the business. Together we are producing garments to rival the most esteemed labels. Featherstone London begins year two in a fantastic position and a growing reputation. We have even gone global with our first New York trunk show.
We are also very excited to be creating our own exclusive tweed, which we designed alongside Araminta Campbell. It’s been a while in production due to hand looming timescales but well worth the wait – full update on that coming soon.
Finally, thank you so much to all my wonderful customers in supporting us on this journey. Your feedback, advice and business means so much. We couldn’t have done it without you and look forward to the next exciting year together!